Brand Bootcamp

Starts 11th Jan 2022

 

// Let’s build your brand.

And let’s make it irresistible.

If you need to transform an existing business into something altogether more profitable and exciting, or are starting something new, I’m going to empower you to transform your small biz into an irresistible brand.

This is not a course, it’s a proven step-by-step program, working side by side with me as your mentor.

It’s my consultancy service, but much more affordable.

 
 
 

What is the Brand Bootcamp?

 

This 8-week proven Brand Bootcamp process will walk you through all the steps to transform your business from Ho Hum to Hell Yeah!

This work often gets skipped in the hurry to get set up at the beginning of our business journey - when we just think we need a logo and a website - if only that were true!

The Brand Bootcamp gets to the essence of who you are as a business, and frankly, why anyone else should care. You are brilliant at what you do, but quite frankly you won’t book more clients if you don’t get this bit right (sorry!)

You wouldn’t try to build a house without solid foundations, in fact you wouldn’t start digging down until you had a plan of what you were building would you? The Brand Bootcamp creates the plan & foundations of your business, so you can create an irresistible brand. Think of this as the blueprint to your brand, your architect drawings.

Getting your brand foundations right allows you to feel in control and confident, empowered and able to drive things forwards, to create an impactful business that connects with the right customers or clients, in the right way.

You know you need a brilliant brand story, and you need to understand who your clients or customers are and where they hang out, and more importantly how to get noticed by more of them, right?

But do you know what to do in what order to create a compelling brand experience for your clients, what your product pathway is, how to price your services and how to create a business with purpose that plays to your strengths and ensures you are the only choice for your ideal clients? This is where the Brand Bootcamp comes in. Sign up now to invest in your future.

 

Who is this for?

  • Fitness + Wellbeing Coaches

    Are you a Yoga or Pilates teacher, Meditation Teacher, Nutritionist, Personal Trainer, Fitness trainer?

  • Creatives

    Are you a Photographer, Interior Designer, Graphic designer, Florist, Make up Artist, Stylist, Artist or Fashion Designer?

  • Coaches

    Are you a Life, parenting, relationship, business, financial, wellbeing, spirituality, career coach?

 
 

This is for you if…

// You are looking for a framework to help you build out your business on solid foundations, so it connects with the right audience from the get-go. You need a step-by-step process, and guidance from a brand strategy specialist to ensure you don't waste precious time or money at this stage.
// You are ready to elevate an existing business or create something new, build an irresistible brand to be really proud of, to stop playing small. 
// You are done with throwing spaghetti at the wall to see what sticks, you want to stop wasting your precious time trying to work out the right way forwards. You are fed up with the scattergun approach and never feeling fully in control.
// You want to gain utter clarity in your business and are excited to create something that is seriously compelling, you know that you need to invest in yourself and your business to get the specialist guidance you need to get you there.
// You want a business that works on your terms, that can fit in around family and other commitments and you can carve out two/three hours per week to get the work done.
 
 

Very limited places

How?

We work together in a very small group of inspiring female founders, entrepreneurs and independent business owners - meeting virtually and working through the // BRAND BOOTCAMP // Process together every week for 8 weeks. Each week you will work on a different part of your business, guided through the process and fully supported. This is a hybrid program - it’s not an online course, although there is plenty of online content - it’s far more immersive. We work through the content together and implement together each week, you will show up ready to take action and get the job done. The intake is intentionally very small so everyone can get the tailored help they need over the 8 weeks.

When?

Tuesday 11th Jan 2021 - 8th March

1pm - 2pm weekly.

(replays will be available every week, so don’t worry if you cant make the sessions live)

There is one live session every week for 8 weeks - with one week off for school half term.

 

So, what’s inside?

  • Week 1 - Make the Plan

    We dive right in by looking at your ideal working week and year (do you want to take the kids' school holidays off for example, or perhaps you would like a month in Aug?) We use the money making formula to define your income goals and make some concrete decisions around your business structure.

  • Week 2 - What Matters here?

    We dive deep into understanding your why, the backbone behind any great business and how honouring your purpose will pay off in your business. Creating a values driven brand is the best way to connect with your right people, I’ll show you how this ties into your brand manifesto.

  • Week 3 - Creating the Vision

    We will be creating an unshakable vision for your business, we will work backwards from your goals to create success, as it looks for you. We will uncover your X-factor and define success for your business.

  • Week 4 - Finding your Customer

    This week it’s all about your customers or clients - who specifically they are, and where they hang out. We get to work on uncovering who you want to be working with, identifying your niche and creating powerful ideal client profiles.

  • Week 5 - Pricing for Profit

    This week we will be streamlining your products & services, working out your product pathway and ascension model, of course this wouldn’t be complete without taking a look at your spot in the market first. A well planned product suite is key to growing and scaling a profitable business without burnout.

  • Week 6 - Your Brand Season Framework

    This week we start to tackle the question of ‘but what does this look like?’ You will learn about brand seasons, decide which season is right for your brand, uncover the secrets of colour psychology and work out which words are right for your brand.

  • Week 7 - Compelling Copy

    The bit that has a lot of us stuck or scared, be afraid no more! We will craft compelling copy, your brand story, your tagline, finding the right words for your business to make selling easy, not icky. By this stage you will feel confident to craft your own copy.

  • Week 8 - Brand Bible

    We bring everything together this week, so you can finish with a bang and with a compelling and completed Brand Bible; your decision making tool from here on in, meaning you will never be stuck for what to say or be unsure what is right for your brand. We look at the next steps and will look at where you go next.

What’s the investment?

 

£600

Pay in full

Pay in one go, take the leap (you wont regret it) and secure your place now.

 

£300

Two instalments

Pay £300 now, and £300 after week 2, split the payments and grab your spot.

 

£100

6 instalments

Pay £100 now, and £100 every month, split the payments and grab your spot.

totally risk free, if you dont love the bootcamp after the first 2 weeks you can have a full refund, no quibbles.

FAQs

 

I already have an established business, how will this process help me?

Great question. You may be feeling that this is a step that perhaps was skipped at the beginning. This is really normal, in our haste to get our business live we often skip ahead and get the logo and website created. You gotta earn some money at the beginning, right?

Many of my clients have been in business for years (some are 20 years +) and they decide to do this work, as they realise that their brand needs a shake up, things are stale, not working or they want to pivot or simply elevate their business, win more work and fall back in love with their business.

This process helps with creating clarity, direction and reinvigorating your passion for a business that may not be serving you in the best way right now. We cover your vision and your working week/month and what you would like that to look like and work back from there. This is about creating a business that works for you, on your terms.

I have an idea for a business but it’s not yet up and running, is this the right for me?

This work is exactly what you need to do as a new fledgling business. I work with many start-up clients who have decided to invest in setting up their new business the right way from the outset, they are able to invest at this start-up stage to get it right, knowing it will save them time and money down the line.

Often women who are leaving a corporate job and setting up on their own, or have become mothers and don’t want to go back to the daily grid and are looking for a more flexible way to work, with more freedom to enjoy their growing families.

By being super clear on who your business is for, what you want to be known for, who your ideal clients are and where they hang out and make buying decisions is so critical to early success for any brand. Get this wrong and you will end up boomeranging back to this phase over and over down the line.

What if I don’t have the time, I just need a website, like, yesterday.

I understand, it can feel like an additional step, and like it will slow things down. Trust me when I say that without having solid foundations in place, everything else will take 10 times as long! Once you are super clear on your brand direction, the extras; brand design (logos, fonts choices etc) website design, photography, social media posts, marketing materials - well its all built on the foundations. This work makes making decisions fast, efficient and gives a real sense of confidence and control in your business. You will know what is right and what isn’t immediately (and why!).

Another real benefit of working with elevate is that if you need a website (yesterday) I have a team that can book your time slot in, and be briefed by me, so that the work seamlessly flows on, without time delay, so the website will be built faster and more efficiently that if you were trying to do it alone, I promise! Good designers (web and brand) typically have a 1 to 2 month lead time, so we book in your time at the beginning.

Couldn’t I just do this work myself?

Yep, sure you can. To be frank it will take much longer as first you will need to work out what you need to know! Many of my clients say to me ‘wow I didn’t know what I didn’t know!’ The process has been likened to the Matrix film by one client, now having their eyes are open, they can’t stop seeing brands through this new lens!

This is a proven in-person process, where I am your creative director, mentor and guide. I have years of experience in this field and a super keen eye for design and aesthetics as well as being an online marketing nerd!

Working together on your //Brand Foundations will guarantee you get the work done in only 8 weeks, and finish feeling confident, motivated and super clear on your business.

This is for people who want to get the work done, and get on with growing their businesses, doing what they are best at, the stuff in their genius zone.

I need some help with email marketing and the nuts and bolts of how to actually run the business, is this covered?

Yes, we talk about your process, uncover the areas where you could automate and save time. My second course - Accelerate takes you through all the detailed online marketing side.

How are the live sessions delivered?

They are delivered on Zoom, with a replay available after the session if you can’t make it live. Each week you have the replay and a workbook as well as the webpage jam packed with high quality and valuable info, to help you get the weeks work completed. You also have access to me each week so you can ask any questions you have. You have access to the course for as long as you need.

How much time will it take?

Each week you will need to set aside around two hours to go through the content and work on your business, plus the Live session, which will last around 60 mins each week, so all in all around three hours per week should be right.

What if I sign up and realise it’s not for me?

I want to minimise the risk for you, I appreciate this will feel like an investment and it can be nerve wracking to decide to go for it. If you find that after the first two weeks it’s not working out for you there is a risk free cancellation policy. You get to keep the materials up till that point and the next 6 sessions will be refunded in full.

“Liz has been a huge help on defining and refining the strategy of our brand redesign. 

 

Her Brand Foundations approach was strategically rigorous and visually liberating, and has given the team a greater level of appreciation and confidence in how best to bring the new branding to life”

// Windsor & Eton Brewery