ideal client cheatsheet
You need to know who you are talking to in your business, who your ideal client is. This is one of the first steps in the Brand Foundation work. This cheatsheet will help you to nail the profile of your ideal client, the types of people of businesses you want to work with in the future much more.
Ideally you will base your ideal client on someone you know, a real person, someone you perhaps have worked with in the past or would like to work with in the future.
It’s important to do some research if you aren’t sure, as there is no point in creating a fictional person to find that actually they don’t really exist!
This cheatsheet is the starting point, for what should be some in depth research and thinking around the types of clients you want more of, the types of people your business is best suited to serving and the work that is profitable and enjoyable.
Get stuck in, explore & enjoy.