FAQs

I already have an established business, how will this process help me?

Great question. You may be feeling that this is a step that perhaps was skipped at the beginning and perhaps it’s too late now. This is really normal, in our haste to get our business live we often skip ahead and get the logo and website created. You gotta earn some money at the beginning, right?

Many of my clients have been in business for years (some are 20 years +) and they decide to do this work, as they realise that it’s a very good investment.

Once you elevate your brand things change for the better, you win more work, gain more customers or clients and ultimately have the drive and plan to make more money and escape the hustle. For some their business needs a shake up, perhaps things aren’t working as they would like, they want to pivot, create something new, or simply fall back in love with their brand.

This process helps with creating clarity, direction and reinvigorating your passion for a business that may not be serving you in the best way right now. We cover your vision and your working week/month and what you would like that to look like and work back from there. We look at your packages, prices, products and the business as a whole. This is about creating a business that works for you, on your terms.

I have an idea for a business but it’s not yet up and running, is this the right for me?

This work is exactly what you need to do as a new fledgling business. I work with many start-up clients who have decided to invest in setting up their new business the right way from the outset, knowing it will save them time and money down the line.

Often women who are leaving a corporate job and setting up on their own, or have become mothers and don’t want to go back to the daily grid and are looking for a more flexible way to work, with more freedom to enjoy their growing families.

By being super clear on who your business is for, what you want to be known for, who your ideal clients are and where they hang out and make buying decisions is so critical to early success for any brand. Get this wrong and you will end up boomeranging back to this phase over and over down the line. Get this right and your brand will take off.

What if I don’t have the time, I just need a website, like, yesterday.

I understand, it can feel like an additional step, and like it will slow things down. Trust me when I say that without having solid foundations in place, everything else will take 10 times as long! Once you are super clear on your brand direction, the extras; brand design (logos, fonts choices etc) website design, photography, social media posts, marketing materials - well its all built on the foundations. This work makes making decisions fast, efficient and gives a real sense of confidence and control in your business. You will know what is right and what isn’t immediately (and why!).

Another real benefit of working with elevate is that if you need a website (yesterday) I have a team that can book your time slot in, and be briefed by me, so that the work seamlessly flows on, without time delay, so the website will be built faster and more efficiently that if you were trying to do it alone, I promise! Good designers (web and brand) typically have a few months lead time, so we book in your time at the beginning.

Couldn’t I just do this work myself?

Yep, sure you can. To be frank it will take much longer as first you will need to work out what the steps are, and then try to work through them on your own! There are many books that may help, but often when we are too close to a business it’s hard to be objective and know the right path. Many of my clients say to me ‘wow I didn’t know what I didn’t know!’ The process has been likened to the Matrix film by one client, whereby he said that now his eyes are open, he can’t stop seeing brands through his new lens!

This is a proven process, where I am your creative director, mentor and guide. I have years of experience in this field and a super keen eye for design and aesthetics as well as being a marketing nerd! I ask the right questions at the right time and prompt you to go deep and really examine your business from all angles, this is so much more than just strategy.

Working together on your //Brand Foundations will guarantee you get the work done, and finish feeling confident, motivated and super clear on your business.

This is for people who want to get the work done, and get on with growing their businesses, doing what they are best at, the stuff in their genius zone.

How do we meet for our sessions?

The sessions are held virtually on Zoom, each session is around two hours, and then you will be given homework to complete in-between our meetings. The whole time we work together I will be focused on your business, I often have my best ideas in the shower or on a run!

I need some help with email marketing and the nuts and bolts of how to actually run the business, is this covered?

Yes, we talk about your process, uncover the areas where you could automate and save time. We can cover CRM and email marketing as an overview, but if you need help to actually set this stuff up, in person, someone to sit down with you and answer all your questions (and know what would be the best fit for your particular set up and business in the first place) we have an expert in the team that specialises in just this field, you can be referred to her to get the help you need.