about.
Founder, strategist, brand wingwoman. Equal parts creative mischief and commercial edge.
To elevate means to think big, to realise your brand potential.
I'm Liz Carrington — the brain behind Elevate. I help ambitious women build irresistible brands with clarity, confidence and a clear plan.
With 20 years of experience in commercial brand photography and a serious love for digital strategy, I bring the big-brand thinking to independent businesses ready to grow — without the fluff, overwhelm, or agency ego.
I’ve shot global campaigns, directed launches, built brands from scratch, and led creative for clients who’ve gone on to triple their income and fall in love with their business again. These days, I focus on the foundations — the bit before the website, before the photoshoot, before the design. Because that’s where the magic (and the money) really happens.
What Elevate Does
We turn sharp ideas into standout brands.
Elevate is a boutique brand strategy studio — part creative, part commercial, all about clarity.
Whether you’re just starting out or rebranding something already brilliant, we help you:
Untangle your ideas
Define your message and audience
Shape a strategy that supports growth
Lead the creative direction for a visual brand that looks as good as it works
This isn’t about surface-level pretty. This is about building a business with backbone — one your clients understand, trust, and want in on.
What Makes Us Different
We turn sharp ideas into standout brands.
A sixth sense for what makes people buy (and what makes them bounce)
20 years in brand photography means your visuals won’t just look good — they’ll feel right
Big-picture thinking with clear, simple steps to make it happen
No jargon, no drama, just a straight-talking partner with a sharp eye and a love of results
Behind the Brand
Based just outside London in Windsor, I work with clients across the UK and internationally. When you work with Elevate, you’re also gaining access to a handpicked team of branding pros — designers, photographers, illustrators, email techs and web wizards — all aligned to build your brand from the inside out.
“Since working with Liz, my business has completely taken off. I have a brand I feel proud of, total confidence in what I offer, and my income has tripled — while working fewer hours. I even hired a team. I credit Liz with this success.”
— Josie Taylor
// Positive Parenting with Josie