// brand bootcamp
WEEK 4
This week we have a bit of a breather, to allow you time to finalise your ideal client work, and pull together some imagery.
Take a look at the Pinterest boards, refer to last weeks brand season info and see if you can decide on your brand season.
Next we will be looking at your brand story.
the brand seasons in design.
spring & winter are forward looking, they are always moving forwards at pace.
spring.
Take a look at the spring Pinterest board to see how a brand in this season might look and feel.
winter.
Take a look at the winter Pinterest board to see how a brand in this season might look and feel.
autumn & summer have more association with the past, are more rooted, have a sense of heritage or perhaps a more established way of doing things.
autumn.
Take a look at the autumn Pinterest board to see how a brand in this season might look and feel.
summer.
Take a look at the summer Pinterest board to see how a brand in this season might look and feel.
Try to ensure that the brand season you pick, is actually what your ideal client would need from your business to feel reassured enough to motivate and compel them to buy from you, to feel like you are a great fit for them.
Remember this isn’t just about your personal taste.
Try to imagine that person finding your business for the first time - what is the impression you want to give and how do you want them to feel?
— Liz Carrington